Creating Breakthrough Products: Innovation from Product Strategy to Project Finalization (English Version)

Author: (USA) Qian
Publisher:
Publish Date: 2006-01-01
Features: Many new product developments fail, among the few successful cases, even fewer products can redefine their original markets or even create entirely new markets, and ultimately develop into breakthrough products. This book identifies a series of factors related to product innovation and provides a brand-new theory and methodology for developing breakthrough products.