Modern Shopping Mall Management Skills Tutorial

Author: Wu Xiaohui
Publisher:
Publish Date: 2003-09-01
Features: Based on the reform of teaching and teaching practice, we have compiled the "Modern Shopping Mall Management Ability Tutorial" and the "Modern Shopping Mall Management Ability Tutorial." The innovation of these two books lies in the significant adjustment of the content and structure of the previous marketing and enterprise management curriculum. The writing approach of the previous textbooks, which focused on theoretical systems, has been changed to a business operation skills-based approach according to the operational process requirements of shopping mall management. It can be said that the writing of these two tutorials was completed based on a modular course design. The writing of the "Modern Shopping Mall Management Ability Tutorial" was completed through the joint efforts of all the teachers who taught professional courses. Among the contributors are Wang Linkang, Tian Zhiying, Sun Xiaoli, Wu Xiaohui, Li Keji, Zhou Xiao, Zhao Lihua, and others. During the writing process of this tutorial, we also received support and assistance from experts from relevant universities and friends from the business community. We sincerely appreciate their hard work.