Strategic Management: Choices for the Hypercompetitive Environment (Second Edition)

Author: Jin Zhanming
Publisher:
Publish Date: 2004-08-03
Features: This book introduces the military origins and historical evolution of corporate strategy; systematically explains the concept, characteristics of strategy, and different perspectives on strategic formation; provides an in-depth analysis of the significant changes in China's political, economic, and social environments since the 11th Plenary Session of the 3rd Central Committee and their profound impact on the formation of corporate strategy; and focuses on discussing industry structure, the resources and strategic capabilities of enterprises and their crucial role in determining business performance. The book analyzes the basic competitive strategies of enterprises and their applicable conditions, the types and characteristics of corporate growth strategies, particularly the conflicts and issues that may arise in the process of choosing integration and diversification strategies. It also briefly introduces the selection of international market entry strategies in the context of global economic globalization and integration. In the second edition, the content on strategic alliances, the construction of virtual enterprises, and the evolution of industry structure and strategic choices in the e-commerce environment has been appropriately increased. Finally, the book discusses the implementation process of corporate strategy, particularly the relationship between strategy and organizational structure and the factors influencing the design of organizational structure. The book's feature is the analysis of typical cases from both China and abroad, making it highly enlightening and readable. It can serve as a textbook for strategic management for MBA students, graduate students in management, and undergraduate students, as well as a reference for professionals and entrepreneurs.