Public Relations Practice ()

Author: Xiong Yueqiang, Editor-in-Chief
Publisher:
Publish Date: 2006-09-01
Features: This book introduces the basic theories of public relations principles and planning. The main content includes an introduction to public relations, an introduction to public relations planning, planning for handling organizational public relations, the constituent elements and writing of public relations planning proposals, planning for memorial and celebration events, planning for festivals and celebrations, planning for sponsorship activities, planning for exhibition and sales activities, planning for public relations news, planning for press conferences, planning for public relations crisis management, CIS planning, the qualities required of public relations planners and ways to improve planning skills. Each chapter includes one to two cases, some of which are presented from both positive and negative perspectives. The cases are novel and are all derived from real-world work in recent years. Each chapter begins with the objectives and requirements for learning, followed by thinking and practice questions as well as situational simulation exercises. This book is accompanied by a CD-ROM that is with the textbook, containing a large number of case photos and materials related to public relations practice. This book can be used as a textbook for economic management and other majors in higher education institutions, or as a reference book for professionals in public relations, secretarial work, marketing, advertising, and other industries.