Retail Management (5th Edition)

Author: Patrick M. Dunne (USA) and others
Publisher:
Publish Date: 2006-06-01
Features: The retail industry is in a state of constant evolution, with increasingly fierce competition among consumers, employees, products, and resources. Supported by the National Retail Federation (NRF), the largest retail industry organization in the world, Professor Patrick M. Dunne and Professor Robert F. Lusch wrote the book "Retail Management." The book systematically introduces various aspects of modern retail management, focusing on the current state of different retail formats in the United States. The book is divided into five parts. The first part introduces different perspectives on the retail industry, retail strategic planning, and operational management. The second part discusses the retail environment, including retail customers, competitive assessment in the retail industry, supply chain management, as well as legal and ethical behavior. The third part focuses on market selection and retail location analysis. The fourth part discusses retail operational management, financial management of retail enterprises, merchandise procurement and disposal, merchandise pricing, advertising and promotion, customer service, retail sales, store layout and design. The fifth part analyzes personnel management in retail enterprises. This book can be used as a teaching material for students and teachers of business management and marketing, and it is also available for reference for professionals in related fields.