Introduction to E-commerce (Including Practical Training)

Author: Zhu Xiaofeng, Editor-in-Chief
Publisher:
Publish Date: 2006-08-01
Features: This book consists of two parts: the Knowledge Section and the Practice Section. The Knowledge Section primarily introduces the basic theories of e-commerce, including an overview of e-commerce, e-commerce infrastructure, and online marketing. The Practice Section focuses on training related technologies and business processes in e-commerce, including the use of network tools in e-commerce, simulations of digital certificates, inventory and procurement practices, and more.