Business Simulation (Includes 1 CD-ROM)

Author: Zhao Shu
Publisher:
Publish Date: 2005-03-01
Features: This book serves as the dedicated teaching material for the "Business Administration Simulation" course. In terms of content, it fully considers the ability development goals of management students or trainees while also taking into account the trainees' comprehensive knowledge base and practical foundation. It is based on the explanation of fundamental principles, skills, and methods of business and administrative management, and through the introduction of the business administration simulation practice system and process, it emphasizes the methods and steps of environmental analysis, strategy application, decision-making, and planning formulation in business operations, as well as the methods of comprehensive analysis and evaluation of business processes and outcomes. As a supplementary application for related teaching software, this book provides a detailed introduction to the organization of the simulation process, the operational steps and content of the simulation practice, and it also gives specific instructions on computer-based simulation operations and computer-based tests. This not only helps trainees master the simulation practice process and understand the learning content but also enables them to grasp the fundamental laws and complete processes of business and administrative management, gain genuine practical experience in management, and deepen their intuitive understanding of applying management theory to practice. The goal is to strengthen trainees' in-depth understanding and mastery of modern business and administrative management theories, principles, and methods, train and cultivate their professional skills in applying learned management knowledge to solve practical problems, and enhance their practical abilities and comprehensive qualities in engaging in management activities. The book is divided into four parts:
Part 1: Overview of Business Administration Simulation, including: simulation principles and simulation systems, simulation environments and simulation enterprises;
Part 2: Basic Principles of Business Administration Management, including: fundamentals of business operations, management concepts and principles of business administration, operational decision-making and strategies of business enterprises;
Part 3: Simulation Process and Practice, including: production decision-making and planning formulation, sales decision-making and planning formulation, financial decision-making and planning formulation, operational analysis and comprehensive evaluation;
Part 4: Simulation Operations, including: computer-based simulation operations, computer-based tests.
The book is also accompanied by a CD-ROM titled "Business Administration Simulation Decision Practice Program."