Modern enterprise management

Author: Yang Xianghong
Publisher:
Publish Date: 2003-01-01
Features: The book is divided into 10 chapters, covering the following content: Enterprise and Enterprise Management, Modern Enterprise System, Management Economics, Modern Enterprise Human Resources, Modern Enterprise Marketing, Modern Enterprise Finance, Modern Enterprise Production, Modern Enterprise Quality Management, Modern Enterprise Informatization, and Modern Enterprise Innovation. The authors of this textbook include teachers with long-term experience in teaching enterprise management, as well as those who worked in the frontline of enterprises for a significant period before turning to teaching. Therefore, this textbook fully reflects the practical nature of the enterprise management course. The book integrates theory and practice, combining traditional theories with new theoretical achievements, and also innovates in its organizational structure. Each chapter begins with a case study, case analyses are interspersed in the theoretical discussions, and application cases are listed at the end of each chapter. This textbook is designed as a foundational course for higher vocational education in economic management majors and can also serve as a teaching material for adult education and training.