Personal finance

Author: China Banking Professional Qualification Certification Office
Publisher:
Publish Date: 2006-09-01
Features: Based on the spirit of the examination syllabus, this study material primarily focuses on the current practice of personal financial services in China's banking industry, while appropriately incorporating international personal financial services. It adheres to the following principles:
Combining theory and practice, with emphasis on practice;
Combining knowledge and skills, with emphasis on skills;
Combining foresight and reality, with emphasis on reality.
This study material elaborates on four key aspects of personal financial services in banking: professional knowledge, professional skills, customer service, and industry standards and laws and regulations. It covers eight areas of knowledge, skills, and behavioral norms that personal financial service professionals need to understand and master in the conduct of personal financial services, including:
Basic knowledge of personal financial services,
Personal financial products,
Wealth management services,
Comprehensive wealth management services,
Customer relationship management,
Consultative marketing,
Regulatory standards for personal financial services by supervisory authorities, and
Laws and regulations related to personal financial services.
Particularly, it provides a relatively comprehensive overview of personal financial service practices under China's regulatory environment.