Consumer Behavior (Second Edition)

Author: Fu Guoqun
Publisher:
Publish Date: 2004-07-01
Features: With the development and spread of modern marketing theory, the study of consumer behavior has increasingly gained importance. To date, not only have theories and practical work in the field of marketing shown great enthusiasm and interest in consumer behavior research, but scholars from many other disciplines have also, almost simultaneously, turned their attention to this research topic, attempting to apply the theoretical approaches of their respective fields to uncover the mysteries of consumer behavior.