Modern Management Dictionary (1st Edition)

Author: Editorial Board
Publisher:
Publish Date: 2006-09-01
Features: A condensed MBA encyclopedia – a feast of knowledge for career managers to guard success. A of the world's classic cases – a concise analysis of essence. An authoritative, cutting-edge, practical, and extensive high-end management publication – clicking wisdom to guide the realm. This is a management masterpiece comparable to the Modern Chinese Dictionary. It systematically and succinctly introduces the new concepts and achievements of modern management, presenting a panoramic view of management with features such as being trendy, popular, novel, authoritative, and instantly searchable.
★ The Modern Management Dictionary was completed over three years under the dedicated guidance of the three economic giants, Yu Guangyuan, Li Yining, and Xiao Zhuoji, and is regarded as the first authoritative and extensive management bible in China, condensing the wisdom and efforts of the three masters.
★ This is the first management masterpiece in China comparable to the Modern Chinese Dictionary. It systematically and succinctly introduces the new concepts and achievements of modern management, featuring authority, trendiness, novelty, popularity, and instant applicability, presenting a panoramic view of management.
★ Carefully selected from over 2,100 terms closely related to modern management work, it essentially covers all the knowledge in current MBA curricula. The definitions are divided into three parts: 【Term Explanation】, 【Operational Practices】, and 【Classic Cases】, which are integrated and complementary. The concepts and cases are combined to provide an in-depth yet accessible understanding, with profound insights. It also adopts a dual-engine indexing system (alphabetical and categorical), making it convenient and time-saving.
★ This is not just a reference book but a composite publication—a condensed MBA encyclopedia, a of the world's classic cases, and a fusion of instant applicability and practical guidance in a trendy management journal. It is currently the first management masterpiece in China comparable to the Modern Chinese Dictionary. It was completed over three years under the dedicated guidance of the three top-tier economic masters, Yu Guangyuan, Li Yining, and Xiao Zhuoji, and is regarded as the first authoritative and extensive management bible in China. The dictionary selects over 2,100 terms closely related to modern management work, essentially covering all the knowledge in current MBA curricula, using concise, profound, and up-to-date language and cases to reveal the core of the management field. It also adopts a dual-engine indexing system (alphabetical and categorical), making it convenient and time-saving. This is not just a reference book but a condensed MBA encyclopedia and a of the world's classic cases.