Broadcasting and Television Management and Operation

Author: Yan Sanjiu
Publisher:
Publish Date: 2006-10-01
Features: With the increasing number of universities offering radio, film, and television programs, especially in television, the lack of mature and systematic teaching materials has become a critical issue that urgently needs to be addressed in radio and television arts. To solve practical teaching difficulties and further build a systematic theoretical framework for the discipline, the Press has invited over 10 senior professors from influential universities such as Tsinghua University, Shanghai Jiao Tong University, Communication University of China, Beijing Film Academy, Shanghai Theatre Academy, Beijing Normal University, East China Normal University, Jinan University, and Southwest Normal University to form the editorial committee. Experienced teachers engaged in related teaching and research have written this series of "Radio and Television Arts Teaching Materials." Many of the books in the series have undergone several semesters of teaching practice and have been widely praised by faculty and students. This book is one of the "Radio and Television Arts Teaching Materials." It systematically elaborates on the current state, existing problems, and improvement approaches of China's radio and television development from a theoretical perspective. It comprehensively discusses the business and management methods of radio and television. Combining theory with practice, it systematically and hierarchically addresses various levels of radio and television management, making it a practical textbook for media students and professionals in radio and television. The book systematically elaborates on the current state, existing problems, and improvement approaches of radio and television development from a theoretical perspective, comprehensively discusses the business and management methods of radio and television, and systematically and hierarchically addresses various levels of radio and television management.