International operations of multinational corporations

Author: Lin Kang
Publisher:
Publish Date: 2006-11-01
Features: Multinational corporations have become the main suppliers and acquirers in the four major markets of the contemporary world. The international operations of multinational corporations are one of the primary driving forces behind the globalization of the world economy. The fundamental characteristics of their international operations are investment-oriented, utilizing models of international production and transnational management to transform traditional domestic production and foreign exchange patterns. The book International Operations of Multinational Corporations focuses on introducing the macro operating environment of multinational corporations, their business strategies, international investment strategies, international marketing strategies, internal transactions of international enterprises, international technology transfer and international technology trade, government policies and regulatory controls over multinational corporations, and the path for Chinese enterprises to engage in international operations. The book emphasizes the connection between theory and practice, presents content in an accessible manner, broadens perspectives, and enhances the ability to analyze and solve problems. It also includes case studies of successful and unsuccessful international operations by large domestic and foreign enterprises. Each chapter lists learning objectives and is accompanied by questions and discussion topics to deepen readers' understanding and mastery of key concepts. The author has many years of experience in teaching and researching multinational corporations, publishing numerous books and papers on the subject. This book is suitable for international economic and trade professionals, as well as students and teachers in higher vocational and technical colleges majoring in international economic and trade or world economy for study and research. The book is divided into ten chapters, covering the following content: multinational corporations, the macro environment of modern corporate international operations, strategies and tactics of corporate international competition, international capital flows in corporate international operations, the selection and decision-making of international investment, internal trade and transfer pricing of multinational corporations, international technology transfer and international technology trade, and the market of corporate international operations?