Practical Eloquence Art (Second Edition)

Author: Zhou Binbin
Publisher:
Publish Date: 2006-10-01
Features: "Practical Art of Eloquence" is based on improving students' overall quality and comprehensive professional abilities, especially cultivating their innovative and practical skills. Based on a thorough summary of the teaching practice of this course, it systematically and concisely elaborates on the characteristics and basic principles of oral art, as well as the art of social criticism, speech criticism, debate language art, job interview criticism, negotiation art, sales language art, and the shaping of a positive oral subject image. The textbook features unique designs such as "Learning Objectives," "Chapter Summary," "Basic Training," and "Concept Application," highlighting the main focus of higher vocational and technical education. It reflects the "dual innovation" of both content and form, making it an ideal textbook for higher vocational and technical colleges and a valuable read for business and management personnel.