Public Relations

Author: Huang Changnian, Zhao Buyang
Publisher:
Publish Date: 2007-08-01
Features: This book mainly includes: Introduction, the historical development and current status of public relations, the three elements of public relations, the four-step work method of public relations, the activities and etiquette of public relations, as well as corporate public relations and government public relations. It provides readers with a comprehensive and concise introduction to the basic principles and methods of contemporary public relations. Each chapter is accompanied by cases, exercises, and discussion questions. The book's feature is the combination of theoretical elaboration and famous case examples. It can be used as a teaching material for public relations courses in various universities, both in liberal arts and science disciplines.