Applied Statistics: Mathematical Statistical Methods, Data Acquisition and SPSS Application (Essentials Edition) (with CD-ROM)

Author: Ma Qingguo
Publisher:
Publishing Time: Not available
Features: This book is a concise version of Management Statistics (authored by Ma Qingguo, Science Press, 2002 edition). It relies on the most widely used SPSS statistical software in the social sciences as its primary tool, combining practical cases to explain common statistical principles, methods, and techniques used in social sciences, particularly in economics and management disciplines. This book breaks away from the traditional framework of statistics textbooks that focus on mathematical reasoning and formula proofs, truly emphasizing the application of statistical principles and methods to solve real-world research and social problems. Building on a thorough understanding of statistical principles and methods, it highlights how to start with the needs of solving practical problems, collect data, design statistical surveys, and utilize the powerful functions of SPSS software to analyze data and interpret results. This approach constructs a practical statistics knowledge system that integrates statistical principles, SPSS software skills, and applied statistical research methods, enabling students to quickly and effectively improve their analytical and problem-solving skills. The book is supported by multimedia teaching materials, instructional videos, and a collection of exercises and case studies, making it suitable as a statistics textbook for economics and management majors and other social science fields. It can also serve as a reference for practitioners interested in applied statistics and SPSS software.