Business English Advanced Reading (Volume 2)

Author: Chu Zhimei, Zhang Qitú
Publisher:
Publish Date: 2005-09-01
Features: This book primarily covers topics such as the Export Commodity Trade Fair, management and culture, public relations, promotional strategies, international business, joint ventures, financial markets, risk management and insurance, commercial advertising, and international trade organizations. The content is fresh and thoughtfully selected to encompass various branches of business activities. It emphasizes introducing fundamental theoretical knowledge and professional skills in business, with language that is easy to understand. This textbook set consists of two volumes, each containing 10 units. Each unit is divided into five parts (dialogues, texts, readings, business letter writing, and comprehensive exercises), accompanied by text translations, reading translations, and exercise answer keys. The content is primarily practical, teaching basic business knowledge from multiple perspectives and guiding students to enter an intuitive simulated business environment for learning. This book is mainly targeted at students of business English and economic and trade majors in higher vocational and technical colleges, as well as students of e-commerce and other related fields, as well as self-learners.