Modern Marketing Application Writing

Author: Ke Zhitao
Publisher:
Publish Date: 2006-07-01
Features: This book employs a large number of case studies and sample documents, combined with modern marketing practices. It begins with an overview of marketing application documents, then separately introduces market research documents, bidding and tender documents, economic contracts, advertising copy, and marketing channel and product management documents. It explains their concepts, functions, writing formats, and requirements. The chapter order is logical, with each chapter structured as case studies, essential knowledge, sample documents, chapter summaries, and reading and training programs. This maximizes convenience for teaching and also helps students quickly develop and improve their writing skills in marketing application documents. The final chapter, "Writing Economic Essays," is designed to help marketing and economics students better complete their graduation projects, while also adding flexibility and depth to the textbook content. This book can be used as a teaching material for modern marketing or economics programs in secondary vocational schools, or as a training manual for frontline marketing personnel in enterprises. It is also accompanied by an electronic teaching resources package, including a teaching guide, electronic lesson plans, and answer keys for exercises. For more details, please refer to the preface. This book begins with an overview of marketing application documents, then separately introduces market research documents, bidding and tender documents, economic contracts, advertising copy, and marketing channel and product management documents, explaining their concepts, functions, writing formats, and requirements.