Network marketing

Author: Zhi Qingda et al
Publisher:
Publish Date: 2007-01-01
Features: As a new marketing theory adapted to the era of the internet economy, online marketing not only poses a challenge to traditional marketing but also opens up broad development space for marketing. This book introduces the fundamental principles and strategies for conducting online marketing activities in an internet environment, aiming to enhance readers' skills in using the internet for marketing purposes. The book is divided into 12 chapters. The main content includes the formation and development of online marketing, the basics of online marketing, online marketing systems, online market buying behavior and decision-making processes, online market research, online target marketing strategies, online marketing product strategies, online marketing pricing strategies, online marketing channel strategies, online market promotion strategies, online advertising strategies, and online customer service and management.
This book can serve as a textbook for majors such as e-commerce and marketing, and can also be used for training by business management personnel and those working in online marketing.
The content of this book includes: an overview of online marketing, the principles of online marketing, online marketing systems, online market buying behavior and decision-making processes, and online market research.