Small Business Management and Entrepreneurship, 4th Edition

Author: (USA) Ziemelis, (USA) Scudder
Publisher:
Publish Date: 2006-04-01
Features: This book covers all important topics in small business management and entrepreneurship. It primarily discusses the theoretical connotations of entrepreneurship and the challenges posed by reality to theory, as well as how to construct a business plan from strategic, marketing, financial, and other perspectives, and how to establish competitive advantages. The book presents a realistic view of small business entrepreneurship and management through numerous detailed cases and highly practical exercises, offering readers a logical and structured approach. This book is suitable for MBA courses such as "Small Business Management," "Entrepreneurship," "Entrepreneurial Management," and other related courses, as well as individuals who wish to start their own businesses or gain an understanding of small business management.