International Business Basics (1st Edition)

Author: Qin Ketao
Publisher:
Publish Date: 2006-06-01
Features: "Fundamentals of International Business" is a concise introductory textbook designed for international business courses. This book particularly emphasizes the environment, cultural factors, and other elements of global organizations. The three authors not only possess outstanding academic credentials but also have extensive experience in both the corporate and government sectors, ensuring the book's theoretical depth is backed by significant practical guidance. The book presents recent trade data through clear and accessible charts. Each chapter vividly depicts and discusses contemporary business trends and key events, with a particular focus on the impact of technology. Through the text, we can see that the authors have diligently translated complex business concepts into simple and understandable language and formats. This approach not only engages readers in interactive learning but also equips them with a wealth of current and comprehensive information.