World 500 Companies Training Course: Effective Distribution Management

Author: Dong Fanglei
Publisher:
Publish Date: 2003-09-01
Features: To reduce sales costs, minimize market risks, and provide faster service, most manufacturers sell their products through distribution channels. Since the reform and opening-up, China has had over 20 years of experience in distribution management. However, most channels are still naturally formed, making it inevitable to encounter many problems during marketing management. In the increasingly fierce market competition, it is necessary to learn from the successful experiences at home and abroad to optimize channels and improve competitiveness. This book condenses the author's over ten years of professional experience in distribution management, sharing the essence of channel management in multinational companies with you, and will help you quickly achieve "Effective Distribution Management."