Advertising Basics

Author: Yu Dali et al.
Publisher:
Publish Date: 2003-05-01
Features: This book is compiled based on the "Practical Art Professional Teaching Plan" and "Advertising Basic Knowledge Teaching Syllabus" issued by the Training and Employment Department of the Ministry of Labor and Social Security, and is intended for use in the advertising design teaching module of practical art programs in vocational and technical colleges across the country. The main content includes: Introduction to Advertising, Advertising Planning, Advertising Creativity, Advertising Expression Forms, Advertising Composition, Advertising Copywriting, and Advertising Management. This book can also serve as a vocational training textbook and a self-study guide.