Marketing Professional (Basic Knowledge Professional Knowledge)

Author: Organized and compiled by the Teaching Materials Office of the Ministry of Labor and Social Security
Publisher:
Publishing Date: 2004-06-01
Features: This book is compiled based on the "National Vocational Standard—Marketing Professional," serving as a vocational skill assessment and training manual. It introduces the fundamental and professional knowledge that marketing professionals and senior marketing professionals need to master and understand. The content covers ethics and laws, basic marketing knowledge, market research and analysis, marketing strategy and marketing campaign management, product and price management, channel management, promotion management, online business management, and an overview of global marketing. Among these, the sections marked with "★" represent the "related knowledge" that senior marketing professionals are required to further study beyond the basic requirements of marketing professionals as stipulated in the "National Vocational Standard—Marketing Professional." This book is intended for pre-assessment training and self-study, as well as serving as review materials for faculty and students of marketing majors in various educational institutions at all levels. It can also be referenced by professionals engaged in marketing work.