PR Staff (Basic Knowledge, Junior)

Author: China Employment Training and Technical Guidance Center Organization
Publisher:
Publishing Time: Not available
Features: This book includes two parts: Basic Knowledge of Public Relations and Junior Public Relations Practitioner. It introduces the fundamental knowledge required for public relations practitioners (or professionals) at various levels and the working skills and related knowledge that junior public relations practitioners should master. It covers basic theories, the history of public relations, public relations ethical norms and related laws, communication and coordination, information dissemination, research and evaluation, and the management of public relations activities.