Electronic Media Program Design and Operation Strategy and Practice, 6th Edition (Photocopy Edition)

Author: (USA) Eastman
Publisher:
Publish Date: 2004-07-01
Features: This book covers all branches of the electronic media field: wireless television, cable television, satellite television, online video and audio, as well as broadcasting. Moreover, it provides detailed descriptions and explanations of the different levels within each branch, such as the contractual relationships between commercial television networks, public television networks, television networks, and affiliate stations under the umbrella of wireless television, as well as basic cable systems and pay-per-view cable systems within the realm of cable television. The writing team, composed of over ten seasoned professionals from academia and the industry, not only offers a high-level theoretical analysis of the industry but also provides us with practical and actionable operational guidelines.