BBC Practical Business Chinese for Beginners (3)

Author: (USA) Liu Meiru
Publisher:
Publish Date: 2006-03-01
Features: This book is designed for beginners or intermediate Chinese learners who have no prior knowledge of Chinese or international business and aim to improve their business communication skills. It is suitable for one-year intensive business crash courses or two-year non-intensive business courses, as well as for employees of multinational companies sent to work in China, managers, sales, and marketing personnel who interact with Chinese clients within the company, outsourcing, joint venture, and business negotiation representatives. It is also ideal for learners or self-study individuals planning to go to China or already studying, traveling, or working there. The textbook focuses on practical communication topics in international business, highlighting daily business knowledge, social interactions, business activities, and business transactions. The intensive, high-frequency, and high-volume training materials, along with their functional, foundational, and practical nature, combine with flexible, rapid, and applied language and cultural content, as well as communicative task-based training methods, to maximize learners' integration with the language and culture they are studying, enabling them to apply what they learn immediately. The vocabulary, texts, syntactic structures, language communication exercises, language communication drills, business communication activities, and their difficulty levels are all tailored to the actual level of zero-start learners, progressing from simple to complex in a step-by-step manner. Through language learning, learners gain a thorough understanding of the characteristics of Chinese business culture and related international business knowledge.