Sales Management Tutorial (with course materials)

Author: Li Xiangguo
Publisher:
Publish Date: 2005-09-01
Features: This book comprehensively and systematically designs a framework system for a sales management textbook suitable for marketing students and corporate practical training. The book is divided into four parts, providing detailed discussions on each aspect of sales management, including formulating sales plans, deploying sales personnel, guiding personnel in sales, and maintaining customer relationships. The book's features include a novel system, cutting-edge theory, rich content, and a strong connection to practice. It is an ideal read for marketing and business administration students, MBA students in marketing, sales managers, marketing managers, corporate management professionals, and knowledgeable individuals interested in sales management. It can also serve as a professional training textbook for corporate marketing personnel and middle-to-high-level managers.