Introduction to Planning and Communication of Publishing and Dissemination

Author: Yan Xianzhang
Publisher:
Publish Date: 2006-11-01
Features: Publishing and Communication Planning is an interdisciplinary, cross-disciplinary, and interdisciplinary emerging discipline, which is constructed on the basis of independent innovation to meet the needs of the development and innovation of China's contemporary publishing and communication industry. Publishing itself is a cultural communication and economic communication activity, and therefore, in the research philosophy, it is consciously and consciously to combine publishing with communication, culture, and economy for integrated research, which can more accurately reflect and fit the essential attributes and objective requirements of publishing.