VI Design (with CD-ROM)

Author: Ding Jianchao, Wang Jianbai
Publisher:
Publish Date: 2006-05-01
Features: "VI Production" is the sister book of "VI Design." "VI Design" focuses on design, which means: through appreciating a large number of classic CI design works, it enhances readers' artistic quality and cultivation, broadens their horizons; whereas "VI Production" emphasizes production, meaning: after designers have formulated the CI plan and confirmed the VI concept, they use design software such as Photoshop, Freehand, Illustrator, etc., to produce the various items of VI, then send them to printing factories for printing or printing, and bind them into CI manuals. This book summarizes the advantages of previous similar books. Starting from the basics, it systematically introduces the relationship between VI and CI, VI production requirements, VI manual production process, commonly used VI production software, VI basic part production examples (including corporate logos, standard fonts, standard colors, auxiliary colors, basic element combination specifications, etc.), and VI execution specification manual production. This book follows the principle of simplicity and gradual deepening, first introducing the theoretical foundation of VI production, then explaining in detail the production process of VI design projects. Each example includes three parts: work appreciation, creative explanation, and production steps, clear and easy to understand.