Desire Stained Glass. A Contemporary Perspective on Chinese Advertising

Author: Wang Xiao
Publisher:
Publish Date: 2004-01-01
Features: This book provides a comprehensive elaboration and analysis of the specific forms, symbols, connotations, and expressive techniques of advertising from a broad perspective of media culture. It particularly offers a meticulous review of the current state and characteristics of the Chinese advertising industry. The book includes both detailed analyses of advertising case studies and profound theoretical interpretations. Additionally, it features numerous black-and-white advertising illustrations. With the grip of a critical tool, observe the clamor of the world. Advertising: It has no place in the past, only an invitation to the future. Advertising transforms simple objects in life into poetry. Everyday things sing out because of it. You can see advertising simulating those similar, intimate, and personal forms of communication. Through a realistic simulation process, it creates a sense of closeness in places where there is none, between people or between people and products. It is hoped that this book will offer readers some insights and reflections.