Advertising Design ()

Author: Ding Jianchao, Wang Jianbai
Publisher:
Publish Date: 2006-05-01
Features: This book combines the strengths of similar publications, starting from the basics, and introduces a large number of outstanding domestic and international graphic advertisements. It clearly explains the role of advertising design in modern society. While appreciating excellent advertising works, it also provides readers with new insights and understanding of advertising design. The book covers the history of advertising design, advertising objectives and strategies, as well as the design process. It elaborates in detail the fundamental design principles and creative concepts of advertising text, advertising color, advertising illustration, advertising layout, corporate brochures, posters, newspaper advertisements, journal advertisements, and outdoor advertisements. Nearly 300 classic advertising design works and their design critiques closely integrate advertising design theory with creative practice, making the text and images complement each other. Accompanying the book is a CD-ROM containing nearly 300 electronic versions of classic advertising design works, which is one of the most practical features of this book. This book is suitable for students majoring in art and design, visual communication, and computer art in art colleges across the country, as well as self-taught individuals in the field of art and design.