Strategic Marketing of Commercial Banks

Author: Sun Guohui
Publisher:
Publish Date: 2003-08-01
Features: This book is neither a completely practical operational manual, nor a textbook of fixed principle frameworks, nor a general research-based monograph. It possesses the characteristics of practicality in strategic operations, innovation in general principles, and exploration in strategic practices. It is believed that this work will have guiding significance for the marketing practices of Chinese commercial banks.