Font Creation and Design (Part 1): Shanghai Design Institute, China Academy of Art, Department of Visual Communication Design. Font Arrangement Design Course Teaching Plan Classic

Author: Wang Xueqing, Chen Huasha
Publisher:
Publish Date: 2003-08-01
Features: A classic teaching text for the Visual Communication Design Department of the China Academy of Art and Shanghai Design College. This book collects a large number of contemporary typographic design concepts and latest works. If you have paid attention to and analyzed the trends in graphic design over the past decade, and if you compare these characteristics with the major styles of a decade ago, it becomes clear that the most significant change is the role that typography plays in graphic design, exerting a revolutionary driving force on its development. Typography is the medium for conveying information. In the context of graphic design, typography can be the self-expression of "information," an explanation of graphics, or a complementary role to graphics. In contemporary graphic design, it is not difficult to notice that typography has far surpassed the concept of "explanation." Beyond its function of "conveying information," it also serves as a driving force for visual expansion. In many designs, typography itself is often the graphic element that expands the visual impact. The maximized utilization of typography's function has increasingly become a means and trend. It can be said that the emergence of brand-new typographic design concepts is one of the most representative features of graphic design in the past decade.