Inside Photoshop CS - Complete Guide to Advertising Creativity (Includes Disc)

Author: Shi Lin
Publisher:
Publish Date: 2005-08-01
Features: This book introduces the thoughts, theories, constituent elements, design principles, and Photoshop CS software techniques in advertising art, combined with multiple classic examples to guide readers on how to apply advertising art theory in creative work, fully embodying the teaching philosophy of integrating theory with practice. The book is divided into 19 chapters, featuring outstanding advertising design works and explaining the production process of design cases in a step-by-step manner, including newspaper advertisements, beer advertisements, magazine advertisements, ecological conservation advertisements, pharmaceutical advertisements, Olympic-themed posters, outdoor public service advertisements, etc. The content is arranged from simple to complex, progressing in a logical order, focusing on helping a broad readership build a solid foundation in a relaxed learning atmosphere. This book is suitable for users of graphic and image software, serving as an invaluable reference manual for professionals engaged in advertising design, web page design, graphic advertising design, and related fields. It can also be used as a teaching material for computer art design majors in higher education institutions and social training classes.