Logo design

Author: Huang Kai, Zhai Yun, Gao Yuan
Publisher:
Publish Date: 2005-08-01
Features: Modern logos emphasize attracting audiences with strong visual artistic imagery, employing a concise and rigorous artistic language. They differ from other art forms and are more easily identifiable, recognizable, and memorable. This book starts by analyzing fundamental knowledge, comprehensively introducing the characteristics, functions, and design principles of logos. It elaborates in detail on logo design methods, including the design of logo names and the visual image design of logos. This aims to provide readers with a comprehensive understanding of logo design while helping them master some techniques and expressive methods related to logo design. The book also collects a large number of outstanding logo designs, offering rich content with illustrations and text. It strives to be highly readable and practical. This book is primarily written for design students in higher education institutions, logo designers, and related professionals.