Open the door to top-level advertising creative

Author: Cao Pengzhi
Publisher:
Publish Date: 2005-11-01
Features: This book takes an angle from the marginal disciplines to delve into the cultural roots of top-tier creative advertising worldwide, striving to find the best course in the vast ocean of advertising. It reveals for the first time the creative secrets of world-class advertising, which are rooted in the origins of Western modernist art. After reading this book, the industry will effectively overcome the phenomenon of "clumsy imitation" and "mimicking the movements of the Peacock," thereby elevating China's advertising creative level to a new height. This book offers a new career direction for those who have studied fine arts in junior colleges and universities; it presents the cultural origins of world-class advertising creativity for students majoring in advertising; it compiles a creative atlas with dictionary-like characteristics for colleagues working in graphic design; and it offers sparks that may ignite your inspiration for those striving in the creative industry.