New Concept Chinese Art College Visual Design Textbook: Advertising Design Tutorial

Author: Wang Yan
Publisher:
Publish Date: 2004-09-01
Features: "The New Concept" series of design textbooks for Chinese art colleges is another major work by Zhejiang People's Fine Arts Publishing House in the 21st century. The compilers of this series are mostly professional teachers or professors who graduated from the China Academy of Art or early graduates from the Central Academy of Fine Arts, Tsinghua University. These books are the crystallization of their more than ten years of design education theory and practice. The series systematically retains some conventional teaching courses, modifies outdated theoretical viewpoints that are no longer suitable for today's design education, and places greater emphasis on establishing new training objectives in the field of visual design teaching. It emphasizes "new concept" teaching, stresses the theoretical connection between tradition and modernity, and educates students to master traditional knowledge, learn innovative and modern design techniques, and possess fresh design concepts to adapt to the needs of the times and society.