Business Communication Principles and Practice (8th Edition) (with Student CD-ROM)

Author: Adler
Publisher:
Publish Date: 2005-07-01
Features: Business Communication: Principles and Practices is a concise and practical communication textbook. Through studying this book, students and newcomers to the workforce can learn the skills needed for their jobs, while readers with extensive work experience who still feel they have room to improve in interpersonal communication can also gain useful techniques and tools. The book's features include:
(1) Showcasing the real world, with every page containing useful suggestions and examples to demonstrate effective communication.
(2) Focusing on communication techniques, providing advice on when and how to use email, instant messaging, video conferencing, presentation software, and other technologies.
(3) Fully considering workplace diversity, helping readers communicate with people from different backgrounds.
(4) Addressing communication related to ethics, discussing how communicators can achieve goals when their ethical views are irreconcilable. These aspects make the book a widely used textbook.