E-commerce Practice

Author: Lin Haoqing
Publisher:
Publish Date: 2004-05-01
Features: Imported from Taiwan's original edition, emphasizing practical content and cultivating professional skills. Suitable for various electronic information disciplines in higher education institutions, evaluated and approved by renowned experts, scholars, and professors from the National Association for Computer-Based Higher Education. This book explains the scope of e-commerce, allowing readers to understand that it is not merely about online shopping mechanisms or online marketing. The book is divided into five parts: Introduction to E-commerce, Business-to-Business (B2B), Business-to-Consumer (B2C), E-commerce Technology, and Trends in E-commerce. It provides detailed explanations on: e-commerce business cases, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), online marketing, electronic procurement and electronic trading markets, information security and online payment mechanisms, mobile commerce and wireless communications. The content is rich and balances theory with practice, making it suitable for self-study or classroom instruction, ensuring a thorough understanding of e-commerce topics. This book is ideal for teaching e-commerce and online marketing courses in departments such as information management, business management, information engineering, information science, international trade, mass communication, and other management disciplines.