Topic Planning (Second Edition)

Author: Jeff Herman (USA)
Publisher:
Publish Date: 2005-07-01
Features: "Book Idea Management" reveals the secrets of successful book ideas. This book will tell you how to successfully plan book ideas. — Frederick Hecht, Vice President of Simon & Schuster
"Book Idea Management" will take you to the peak of success. — High Quality Paperback Club
Roger Cooper
Do you want busy publishers to notice you? Read this book. — Andrew Heckcock, Senior Acquisitions Editor at Amoco Publishing Company
Excellent book idea management is the prerequisite for a book to achieve outstanding market performance. "Book Idea Management" explains from both theory and practice how to plan book ideas for the market. Part one analyzes the elements of book idea management from a theoretical and macro perspective: how to generate ideas and set book titles; ways to understand the market and competition; techniques for writing book outlines and sample chapters; methods and art of planning for fiction and non-fiction book ideas; and so on. The second part takes ten successful book idea management cases as examples, analyzing and commenting on their strengths and weaknesses, revealing insights. You can immediately apply the concepts, thinking, and methods provided in the book to your own book idea management practice.