Film and Television Advertising Classics Analysis ()

Author: Zhang Jiaping, Yuan Zhangqing
Publisher:
Publish Date: 2005-01-01
Features: The concept of "Film and Television Advertising" indicates the relationship between the two. Therefore, the question of whether film and television need advertising or advertising needs film seems no longer requires an answer. From the perspective of this book, it can be confidently stated that the dissemination of advertising cannot be separated from film and television. Even if authorities impose restrictions on advertisements played before films, prohibit certain advertisements from being inserted during specific time slots on television, and limit the duration of pre-film advertisements, advertising remains exclusively devoted to film and television. Thus, it must be acknowledged that among the current media choices for advertising, the dissemination power of film and television is the strongest. The concept of "Film and Television Advertising" encompasses two meanings: one is the use of film and television production techniques, and the other is the playback of advertisements during the screening of films and television programs. Precisely because of this, film and television advertising possesses advantages that other media advertising lacks.