Author: (English) Reed Heide
Publisher:
Publish Date: 2004-08-30
Features: In recent years, the status of product design in the UK has been on the rise. This is partly due to the greater emphasis placed by management scholars on the value of design and innovation, and also closely related to the revival of British manufacturing. Product design has become the darling of the entire British society—whether the shape is good or bad, and how aesthetically pleasing it is, has become a key factor for the British public when purchasing consumer goods. While product designers enjoy the growing attention from the public, they have also expanded their professional reach into broader fields. Today, their concept of "product" no longer just includes traditional durable goods, but also encompasses transportation vehicles, interior decoration, marketing tools, and a full range of services needed to build brands. Classic Design takes readers on an exhilarating tour of the UK product design industry, making it an essential read for designers, managers, and all those involved in the production of consumer or industrial goods.
★ Top 10 Product Designs and Top 10 Design Companies in the UK
★ Showcasing the work methods and thought processes of design masters
★ Leading you on an exhilarating tour of the UK product design industry
★ An essential read for designers and managers
In recent years, the status of product design in the UK has been on the rise. This is partly due to the greater emphasis placed by management scholars on the value of design and innovation, and also closely related to the revival of British manufacturing. Product design has become the darling of the entire British society—whether the shape is good or bad, and how aesthetically pleasing it is, has become a key factor for the British public when purchasing consumer goods. While product designers enjoy the growing attention from the public, they have also expanded their professional reach into broader fields. Today, their concept of "product" no longer just includes traditional durable goods, but also encompasses transportation vehicles, interior decoration, marketing tools, and a full range of services needed to build brands. Classic Design takes readers on an exhilarating tour of the UK product design industry, making it an essential read for designers, managers, and all those involved in the production of consumer or industrial goods.
The book features ten works recently completed by ten of the UK's most creative design companies, showcasing the work methods and thought processes of the designers. These works include:
- Factory Design Company's speaker series for Tannoy
- TKO Design Company's groundbreaking Titan washing machine
- PriestmanGoode Design Company's new high-speed train for the Virgin Group
- SeymourPowell Design Company's unique leather bag series for Connolly
- IDEO Design Company's EyeModule digital camera specifically designed for Handspring's Visor handheld device
- PSD Design Company's mobile phone series for Swatch
- Tangerine Design Company's Global Club seat for British Airways—a seat that unfolds into a true flat bed
- FM Design Company's new Oyster travel bag for Samsonite
- Frazer Design Company's TV remote control for Sky Broadcasting
- Therefore Design Company's globally popular Revo handheld device for Psion
Classic Design takes readers on an exhilarating tour of the UK product design industry, making it an essential read for designers, managers, and all those involved in the production of consumer or industrial goods.
Classic Design: Top 10 Classic Works by Top 10 Design Companies
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Here is the translation of the provided content into English:
"Marvelous craftsmanship: 20th Century Wonder"
Note: The line breaks () are preserved as they are in the original text.
2026-10-17