Content is King: An Interpretation of Chinese Television Genre Programs

Author: Hu Zhifeng, Zhang Guotao
Publisher:
Publish Date: 2001-01-06
Features: This book is a collection of essays, carefully selected from 10 research papers on television program types and comprehensively reorganized. The content primarily involves dramas, television news programs, talk shows, dance programs, service programs, and television advertisements. It adheres to fundamental program types, significant real-world issues, and unique research perspectives, with typical case analyses such as differences in pre-broadcast evaluations of dramas, the model of Chinese drama genres, and the value orientation of television advertising culture, among others. From the perspective of the practice and academic research of Chinese television production and dissemination, the research in this book can only be considered a starting point. Television practice is ever-evolving, television theories are constantly emerging, and television criticism offers diverse perspectives. Therefore, the classification of television programs may be an endless topic. The significance of this book does not lie in definitive conceptual definitions but in closely observing the realities of television production and dissemination, approaching specific issues, and striving to present fresh and unique perspectives while aiming for a certain degree of foresight.