The Traditional Builder of Broadcasting: Interpreting American Columbia Broadcasting System

Author: Zhou Xiaopu
Publisher:
Publish Date: 2006-01-01
Features: This book provides a detailed introduction to the development history of the Columbia Broadcasting System (CBS), its star journalists, hosts, famous programs, CBS's management and operational experience, as well as relevant mass communication laws and regulations, offering readers a relatively complete picture. The author adopts a combination of "long focus" and "close-up" approaches, offering both a macro perspective on CBS's history and a detailed analysis of key cases. Based on respect for history and a foundation in tradition, it provides a multi-dimensional interpretation of CBS. On one hand, the book offers readers valuable traditions and experiences from radio and television programs; on the other hand, it brings rational analysis and calm reflection on the industry and development of CBS.