Image, Brand, Competitiveness: Practical Strategies for TV Package Design

Author: Yu Dan
Publisher:
Publish Date: 2006-02-01
Features: "CCTV Television New Horizons" is the first theoretical series on program formats introduced by China Central Television (CCTV) since its establishment. Based on original research reports, the General Editorial Office Research Department collected a wealth of vivid and valuable materials and images from frontline programs across the station, and engaged experts to deepen, expand, and write the content. This series showcases the rich practical experience and theoretical achievements of CCTV. With the continuous acceleration of the television industry, television packaging has become a crucial means of enhancing the value of television media. How to establish an operational system for television media? How to fully implement the CIS strategy? How to shape the positive image of channels and programs? What are the common misconceptions in domestic channel and program packaging? This book draws on the concepts and experiences of television media packaging from abroad, combining examples of domestic channel and program packaging to provide targeted answers to these questions. It also provides detailed introductions to operational methods and techniques such as the creation of television packaging identifiers, the selection of colors and visual styles, auditory identity, the use of promotional slogans, and program scheduling. It holds significant reference value for television media managers and practitioners engaged in television packaging.