China Broadcast Industry Report: Industrial Development and Management Innovation

Author: Ding Junjie Huang Shengmin
Publisher:
Publish Date: 2005-01-01
Features: This book is divided into two parts. The first part focuses on macro research in the industry. The second part presents case studies of the operations of Chinese radio stations. The selected cases are typical within the industry and explore a series of business models, offering valuable insights for the operation of radio stations.