Author: (USA) John J.
Publisher:
Publish Date: 2003-09-01
Features: This book, first published in 1978, has now been updated to its seventh edition and has consistently ranked among the top books in communication theory for 25 years, making it a classic work. The book is divided into four parts. The first part serves as an introduction, primarily covering theory and the significance of theoretical research, addressing questions such as "What is theory," "Why study theory," "What is the use of theory," and "How to study communication theory." The second part is the core of the book, providing a detailed discussion of nine communication theories, including systematic theory, symbolic and linguistic theory, discourse theory, message production theory, message reception theory, symbolic interaction theory, social and cultural reality theory, experiential and interpretive theory, and critical theory. The third part examines communication issues within various social contexts and interpersonal environments, showcasing a series of classic ideas in communication theory. The fourth part serves as the conclusion of the book, where the author succinctly explains how to "create theory," offering valuable insights, suggestions, and approaches for those interested in further exploring communication theory. The book concludes with "Frontier Theories." This book stands out for its thorough explanations and in-depth analysis, holding an irreplaceable position in the interpretation of communication theory. It is worth every reader interested in journalism and communication studies to.
Theories of Human Communication (Seventh Edition) (Photo-reproduction Edition)
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