China Television Market Report

Author: Beijing Broadcasting Institute
Publisher:
Publish Date: 2004-05-01
Features: This report is nearly 300,000 words and is divided into seven chapters. The report emphasizes empirical analysis, with a substantial amount of primary data and in-depth analysis based on it forming the core of the report, catering to the diverse needs of industry professionals. The report fully utilizes the viewing survey data from China Television Research & Planning (CSM), which boasts the world's largest television audience viewing survey network, with a total sample size of nearly 29,000 households. It continuously monitors the viewing situations of nearly 700 major television channels across the country. CSM's viewing data provides a solid foundation for accurately reflecting the viewing environment and the competitive landscape of the television market.