Leverage and Create Momentum: The Path to Brand Rise

Author: Guo Zhiti
Publisher:
Publishing Time: Not Available
Features: Leveraging momentum as a special public relations communication and marketing promotion technique integrates news effects, advertising effects, public relations, image communication, and customer relationships. It has rightfully become an important marketing tool for enterprises to promote new products, showcase brands, establish brand identity, and position brands. However, leveraging momentum requires expertise—don't worry about what to leverage, how to create momentum, or from what angle to plan and create ideas. Don't fear the lack of creativity or the inability to hype—within this book, you will learn the ingenious strategies to shape brands through leveraging momentum!